Digitalisation Product Development and R&D


Who is not annoyed in their daily work by processes that are characterised by manually filling out complex Excel or Word documents, email ping-pong and searching for information that is somewhere on the group drive? Instead of using the time creatively to develop solutions for the customer, time is wasted on file searches, copy & paste and phoning after the fact.

Today, that can be a thing of the past! Together with our customer, the Crespel & Deiters Group, we have shown in an innovation-driven project how it can be done better!

We have digitally designed the product development process and transformed it from the inside out. Around the M365 tool "Powerapps", we have holistically rethought the processes from the submission of a new product idea to the central development in the lab to the go-to-market phase, automated them wherever possible and mapped them completely digitally! This has enabled us to save an enormous amount of time by eliminating manual process steps and to facilitate agile and dynamic collaboration across departments.

In addition to simplifying processes, we create the possibility of strategic control of the different projects by preparing the data. Information that previously had to be gathered across different documents can be displayed in interactive dashboards with just a few clicks. 


The fully integrated solution was realised with the following tools of the M365 platform: 

Via an input mask ( PowerApp 1 ), every employee can submit a product idea. After approval via interactive team message ( Adaptive Card 2 ) by the supervisor, a team is automatically created. With dynamic, predefined tasks, a Planner 3 and team channels that map all relevant process steps are created.

All data is stored centrally and transparently in SharePoint Online 4 . Technically, these elements were linked via Power Automate 5 and the interface Microsoft Graph 6 . In addition, a seamless connection with other systems, such as CRM, is possible. All existing data can be retrieved at any time and can thus be further used, linked and processed.

But the project does not end with the implementation of the process so far: ideas and suggestions for improvement can be submitted via simple feedback options that have been integrated at almost every point in the process. These are discussed and implemented together with the employees.  

With this element of continuous improvement, digital transformation endures and leads to long-term success for the company.


1) Independently designed app interface developed with low-code.
2) Customisable message for information display and retrieval.
3) Collaborative display of tasks for team and project management.
4) Cloud-based collaboration platform for file, data storage and information delivery
5) Cross-application automation of workflows
6) Technical interface to data and information in Microsoft 365